The project’s strategy encompassed in-depth internal and ​external analyses, brand creation, experience design, contractual ​management with the artist, operational planning, a global launch ​strategy, and a financial feasibility study. Its execution included ​producing a detailed project book using Adobe Photoshop, ​InDesign, and Illustrator, alongside a launch video created with ​Adobe Premiere Pro.

OneCherry is a value-driven startup that addresses ​the needs of individuals with limb differences by ​offering high-quality athletic shoes individually, ​rather than in pairs.

Sourcing top-performance brands, it provides single ​shoes at reduced prices without compromising ​quality. Focused on accessibility, inclusivity, and ​confidence, OneCherry’s mission is to enhance ​quality of life by delivering specialized solutions that ​empower and support diverse athletic needs.

To create OneCherry, extensive market research was ​conducted, including inerviews, consumer analysis and ​analysis of both direct and indirect competitors. Once the ​positioning and value proposition were clear, the entire ​business model was detailed using a Business Model ​Canvas, covering cost structure and revenue streams.

The project also involved handling the legal startegy of the ​trademark registration and planning future brand extension ​opportunities to ensure the business’s growth and long-​term success.

As a purpose-driven individual, it’s essential to me that all my ​projects have meaningful impact, no matter the scale.

With OneCherry, I aimed to fill a gap in the market by making life a bit ​easier for a minority that is often underrepresented in the industry.

This video strategy project involves the ideation and shooting of a ​spot for IED Istituto Europeo di Design.

As a creative school, IED attracts students who often face ​prejudice and self-doubt when pursuing non-traditional paths; ​this spot is designed to resonate with those students, presenting ​IED as a supportive environment where they can explore, ​experiment, and confidently discover their authentic selves.

The unconventional narration of "We Got You" intentionally ​breaks away from typical university ads by focusing on ​relatable storytelling rather than straightforward information.

By highlighting common struggles the spot creates a deeper ​emotional connection with the audience, making the ​message relatable and memorable.

This digital marketing project focuses on helping ​the SYS-DAT Group, an Italian IT services and ​solutions provider, reach a younger and more ​international clientele.

After thoroughly analyzing the company’s ​internal and external environments, including a ​detailed channel assessment, the project ​introduced an AI-powered chatbot for task ​automation and user interaction, enhancing ​client retention while attracting new customers.

To stay ahead of trends, the chatbot was upgraded with phone call ​capabilities and the project also included the establishment of virtual spaces ​for hosting a diverse range of corporate events.

The project involved an SEO analysis, KPI forecasts, a ​multi-channel communication strategy, a promotional ​video, and an innovative vision for the company.

As a result, the company bought my project, soon ​integrating it into their solutions.

This project encompassed an international ​marketing strategy, visual merchandising, ​and a comprehensive buying plan.

It targeted key markets in Milan, NYC, and ​Osaka, with a global strategy centered ​around 3 pop-up events aligned with the ​collection's "Olive Green" concept.

The plan proposed launching a special ​edition capsule collection and securing a ​licensing agreement for a new fragrance.

The marketing objectives were to build ​brand awareness, attract visitors to the ​pop-ups, and drive sales for both the ​capsule collection and fragrance.

Additionally, the project featured a ​detailed one-year budget divided into ​quarters and an Open-To-Buy plan ​specifying quantity, sizing, colors, and ​product mix for each pop-up and e-​commerce platform.